Rora

Our Services

What We Build

Four ways to help your business run smarter — from a single automation to a full AI operation. Start with the free assessment to find out where to begin.

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Service 1

AI Automation

Every business has manual tasks that a smarter system could handle. We build automations that plug into the tools you already use — so the repetitive stuff gets done automatically, and you can focus on the work that actually matters.

Think of it as hiring a tireless admin assistant who never sleeps, never forgets, and costs less than a cup of coffee per day.

Capture & Create

Every customer enquiry, every job, every piece of admin that ends in a written artefact — captured automatically or generated by AI and pushed straight into your system.

Universal Contact Capture

Every channel where customers reach you — email, forms, chatbot, WhatsApp, social — automatically parsed and turned into leads in your system. No manual typing.

Real example: We capture leads from 6 property management companies, each sending emails in a completely different format. The system reads them the moment they arrive, creates a new lead in the job management system — zero human input.

AI Quoting & Estimating

Describe a job in plain English and get a full professional quote in minutes. Pulls items from your CRM catalogue, applies your labour rates, and pushes straight to your system.

Real example: Quoting used to take 30–45 minutes per job — now it's 5–10 minutes. ROI proved itself within the first month.

Admin Backlog Clearing

Got a backlog of invoices, reports, or job descriptions to write up? AI drafts them in your voice, you approve in batches, and they're pushed back into your system.

Real example: 100+ completed jobs sitting uninvoiced. Our bulk tool drafted descriptions for each, we approved in batches — 69 invoices pushed in a single session, £47,200 billed.

Voice-to-Text on the Job

Field staff dictate notes on site using a phone shortcut. AI cleans up the transcription into professional text and pushes straight into your job management system.

Real example: Our engineers dictate job notes between jobs. More detail than typing, no office admin bottleneck. Used daily by the team.

Intelligence & Triage

Instead of you checking your systems all day, your systems tell you what needs attention. The difference between running a business reactively and having it run itself.

Automated Briefings

Your business sends you the briefing — not the other way round. Every morning you get a digest of what needs attention: uninvoiced jobs, leads waiting, quotes to follow up, today's schedule.

Real example: Our own business gets an Admin Briefing every Mon/Wed/Fri at 6am. Field team get their own daily briefing. Six briefings fire automatically every week — nobody writes them.

Smart Email Triage

AI reads your inbox, filters out noise (newsletters, receipts, promotions), and surfaces only what genuinely needs your attention. Tags by priority and action owner.

Real example: Promotional emails and no-reply receipts filtered automatically. The rest tagged by priority. Saves hours a week of inbox-wading.

AI Content → Pushed to Your Systems

Job descriptions, invoice write-ups, blog posts, social media — AI writes in your voice, your team approves, and it flows straight into your CRM, website, or email.

Real example: Job descriptions AI-generated from raw job data and pushed into the job management system. Text reads like the owner wrote it, took 30 seconds not 30 minutes.

Infrastructure & Reference

The underlying services that keep everything else running — monitoring, reference tools, and the automations that tie multiple systems together.

System Health Monitoring

We watch your backend systems and alert you only when there's a problem. No dashboards to check, no 'is it up?' phone calls.

Real example: A health checker runs every 15 minutes on every live automation. CCTV monitor checks sites hourly — if a camera is offline 2+ days, it auto-creates a follow-up lead in your job system.

Technical Reference Assistant

A chat interface your engineers can use to ask questions about industry-specific information — regulations, standards, product specs, internal procedures. Answers in seconds.

Real example: Built for UK electrical wiring regs — engineers ask plain-English questions on site, get the regulation number back instantly. Same approach works for any industry.

Review Generation

Automated post-job review requests sent at the right time with the right wording. More 5-star Google reviews without chasing customers.

Real example: Job marked complete — WhatsApp message fires to the customer automatically, mentions the specific job, includes the review link. 10× more reviews than asking in person.

Service 2

AI-Powered Website

A real website that actually brings in work — not a template with your logo on. Hand-built for speed, packed with AI features, and designed to turn visitors into enquiries.

We used this same approach to rebuild our own business's website, scoring 99/100 on Google's PageSpeed test. Hosted on Cloudflare's global network — one of the most secure and reliable platforms on the internet.

Delivery: 1–2 weeks

Setup includes

  • 5–10 page custom website designed for your business and industry — not a template
  • Mobile-optimised targeting PageSpeed 95+ desktop / 90+ mobile (our own business: 99–100)
  • AI chatbot trained on your services — answers 24/7, captures leads, routes to WhatsApp or phone
  • WhatsApp Business integration — customers message you directly from any page
  • Full SEO foundation — structured data, location pages, sitemap, Google Business optimisation
  • Domain setup, SSL, and email configuration handled end-to-end

Monthly includes

  • Hosting on Cloudflare's global network — enterprise-grade security, zero downtime
  • AI chatbot running 24/7 — your virtual receptionist, capturing leads while you sleep
  • 1 content update per month — new page, blog post, or copy change at your request
  • Monthly SEO health check — rankings monitored, issues fixed
  • Bug fixes, security patches, and maintenance — if something breaks, we sort it
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Service 3

Bespoke AI Tools

You tell us what you need. We build it. If there's a problem in your business that doesn't fit neatly into a standard automation — something specific to your industry, workflow, or team — we design and build a custom AI tool around it. Then we help you imagine what it could become next.

What we build

  • Industry-specific tools — regulation lookup apps, pricing calculators, compliance checkers
  • Custom dashboards — key business data in one view, refreshed automatically
  • AI interfaces for your team — chat tools trained on your products, procedures, and history
  • Unique workflow tools — if your process is one-of-a-kind, we build the tool that automates it properly
  • Progressive Web Apps — mobile tools your field team can use on-site, no app store required

How it works

1

Tell us the problem

We listen without jargon and figure out if AI is genuinely the right solution — not always.

2

We scope the build

You get a clear spec, timeline, and cost before we start anything.

3

We build and test with your team

Not a prototype handed to you to figure out — we test with your team before handover.

4

We identify what's next

Once you've seen what it can do, we help you see where it could go. Most bespoke tools grow once the first version is live.

Real example: We built a BS 7671 electrical regulation reference app for our own engineers — they ask plain-English questions on site and get the exact regulation back in seconds instead of searching through a 500-page wiring manual. Same approach works for any industry with dense technical documentation.

Tell Us What You Need

The Full Vision

Your AI Assistant, Everywhere You Work

The real power comes when AI stops being a tool you visit and starts being a layer that runs underneath everything you do.

On your phone

Anywhere, any signal

A private messaging bot you can text from any mobile network. Ask what's on your schedule, how much a customer owes, or draft a reply — get an answer in seconds. Our own phone bot gives live CRM data, calendar, and email wherever we are.

On your laptop

One shortcut for whole routines

Run named shortcuts like /email-triage or /chase-invoices and get the work done instantly. Each shortcut is a whole routine your business needs done. What used to be a day of admin is now a few keystrokes.

On a local server

The always-on engine room

A dedicated local AI server — roughly £600 one-off, no monthly hosting fees. Runs your automations 24/7, holds your business context, gives every device on your network access to AI. Ours runs 10 automations around the clock.

On your field team's phones

Custom mobile apps

Progressive Web Apps — nothing to install from an app store, just add to home screen. Engineers generate job descriptions, log hours, look up parts — all with AI help, all writing back to the same CRM.

“I used to run my business by checking three apps and two inboxes. Now my business tells me what needs my attention, and I just react. Most days I haven't opened my CRM until someone asks me a question — because the briefings already tell me what's going on. I spent six months building this for myself. Now I can build it for you in a few weeks.”

— Ryan Wilson, founder

Service 4

AI Partnership

Your AI team — without the hire. Once your automations are live, we don't just hand them over and walk away. We monitor every system, build new automations as your business evolves, and keep your AI stack getting smarter every month.

This isn't ‘buy a thing and hope it works’ — it's a genuine partnership. Your business changes, AI changes, and your setup needs to keep up.

Ideal for:

  • Business owners who want to stop being the bottleneck in their own business
  • Teams where the owner is rarely at their desk and needs real-time visibility
  • Businesses tired of paying per-seat SaaS fees — a local setup is often cheaper long-term
  • Anyone who's ever said 'there must be a better way to...'

What's included

  • Monitoring of every live automation — we catch problems before you notice them
  • Monthly review call — what's working, what could be better, what's next
  • New automation builds as your needs evolve — no separate project fees for small additions
  • Priority support — when something needs attention, you go to the front of the queue
  • AI model and tool upgrades — as better models come out, we upgrade your systems
  • Quarterly strategy review — a bigger-picture look at where AI can help next
  • AI drafts, you approve — by default every customer-facing action is a draft for your review
Get in Touch

Systems we work with — if it has an API, we can connect to it

SimproServiceM8FergusTradifyJobberHubSpotPipedriveXeroQuickBooksGmailOutlookWhatsAppGoogle SheetsResendCloudflareApple ShortcutsTelegramiMessageClaude (Anthropic)Google Cloud

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