Rora

Proven Results

Case Studies

Real results from real businesses. Every number here is from live production — not theory.

Live in production

Electrical Contractor, Fylde Coast

Electrical, CCTV, Security & Smart Homes — 40-year family business, team of 6

The Problem

  • WordPress website with 30+ plugins scoring 40 on PageSpeed
  • Leads missed outside business hours — just a basic contact form
  • Quoting took 30–45 minutes per job
  • 100+ completed jobs sitting uninvoiced — writing descriptions took too long
  • Lead emails from property managers manually read and copied into CRM

What We Built

  • High-performance static website (PageSpeed 99, zero plugins, Cloudflare Workers hosting)
  • AI chatbot with lead capture + WhatsApp integration (24/7)
  • AI-powered quote generation (job description to full quote in ~5 minutes)
  • Email-to-CRM automation (property manager emails auto-create leads)
  • Bulk invoicing tool with AI-generated professional descriptions
  • Technical reference assistant (chat interface for industry regulations — seconds instead of 500-page manuals)
  • Private phone bot with live CRM access — queries job data, invoices, and leads from anywhere
  • Automated daily and weekly briefings — 6 recurring reports running without anyone writing them

Before & After

MetricBeforeAfter
WebsiteWordPress, 30+ pluginsStatic, 0 plugins
PageSpeed desktop~40–6099–100
PageSpeed mobile~30–5091–96
Lead captureContact form onlyAI chatbot 24/7 + WhatsApp
Quote creation30–45 minutes5 minutes (AI-powered)
Lead processingManual email readingAutomatic Gmail → CRM
Pages~5 basic pages25+ optimised with SEO
InvoicingManual, 100+ backlogAI-generated, cleared in days

Three Stories From Inside the Business

1

The Email That Became a Job

Before

15 min per lead, manual copy-paste

After

Zero touches — leads appear automatically

Time recovered

30–60 min/day (2.5–5 hrs/week)

The business gets enquiries from six different property management companies, each sending emails in a completely different format. Some are plain text. Some are HTML. Some attach PDFs. Before automating it, each email had to be read manually, customer details copied into the job management system, a lead created, and the customer matched or created if new — fifteen minutes per enquiry. If the office was busy, leads sat unread for hours.

Now: the moment a new email arrives from an approved sender, it's parsed automatically. The customer is matched (or created if new), a lead appears in the CRM with all the details filled in, and an alert fires. Zero manual input. Zero missed enquiries.

The quiet win: lead response times dropped from 'whenever someone gets to it' to 'within minutes of it arriving'. Property managers notice — and it's won repeat business.

2

The 100-Job Backlog That Cleared in Days

Before

15–30 min per invoice, 100+ backlog

After

2–3 min review time per invoice

Result

69 jobs pushed, backlog clearing in days

By the end of 2025, there were 100+ completed electrical jobs that hadn't been invoiced. Not because the work wasn't done — the jobs were finished, signed off, customers waiting. The problem was writing them up. Every invoice needed a professional description of the work carried out, and each one took 15–30 minutes to write properly. When you've got a full day's work on the tools, admin always loses.

The backlog meant thousands of pounds of cash flow sitting in limbo. Real money, sitting in the 'to invoice' column instead of the bank account.

The fix: a bulk invoicing tool that pulls the raw job data — labour hours, materials used, engineer notes — asks AI to draft a professional description in the owner's voice, presents a batch for approval, and pushes the approved ones back into the CRM as proper invoices. 69 jobs cleared so far. What used to be a three-month admin backlog cleared in days.

3

The Business That Runs Without Being Watched

Briefings

6 recurring, automated, zero effort

CRM access

Live data on phone, anywhere

Time saved

~1 hour/day of manual 'checking' eliminated

Three times a week at 6am, the inbox has a one-page Admin Briefing — uninvoiced jobs colour-coded by age, open leads ranked by days waiting, quotes needing follow-up. Every Friday: a financial snapshot, invoiced this week, total outstanding, anything overdue 30+ days. The field team get their own daily briefing with today's jobs. The owner's wife gets a weekly briefing with only the messages she needs to action.

Meanwhile the phone has a private messaging bot. 'What's my schedule today?' 'How much is this customer owing me?' 'Draft an email to Bob about his quote.' Live answers in seconds — anywhere with mobile signal. No VPN. No apps. No dashboards to check.

The business runs without the owner needing to sit at a desk checking things. It tells them what needs attention. They just react.

“What used to take me 30–45 minutes now takes 5. And I'm capturing leads at 2am that I would have completely missed.”

— Founder, electrical contractor, Fylde Coast

More Coming Soon

Work in Progress

We're currently working with more local businesses. Their stories will be here soon.

Coming Soon

Olive Tree

Restaurant & Hospitality

Reservation chatbot, WhatsApp integration, review automation, local SEO. Case study in progress.

Coming Soon

Buena Casa

Holiday Lets & Serviced Accommodation

AI guest messaging, direct booking website, local area chatbot. Case study in progress.

Get Started

Want Results Like These for Your Business?

Book a free consultation — no sales pitch, no obligation. Just an honest conversation about what AI can do for your business.

Got a question? Ask our AI